A Rolling Billboard

Logging over 40,000 miles to appear at 28 events in 2017, the Pork Checkoff’s We Care trailer continues to serve as a rolling billboard for the pork industry.

Symposium Focuses on Pig Care

More than 260 producers, veterinarians, packers, processors, academics and other pork industry partners attended the Pork Checkoff’s inaugural Pig Welfare Symposium in Des Moines, Iowa, Nov. 7 to 9. The agenda focused on general welfare concepts and how they can be applied at the farm level.

Five Steps to Better Pig Care

After raising pigs, managing employees and loading more than half a million hogs onto market-bound trailers over 30 years, Keith Schoettmer has learned valuable insights about superior pig care.

Antibiotic Stewardship Efforts Continue to Build

Pork Checkoff leads investment in antibiotic research By Mike King For America’s 60,000 pig farmers, 2017 was a year that not only brought new antibiotic rules, but saw a new level of producer engagement and professionalism in the industry’s ongoing work on antibiotic stewardship. Up to the Challenge “Real change happened on pig farms across […]

Fact-finding Mission Focuses on Asian Export Opportunities

By Kevin Waetke From learning more about U.S. pork promotions to seeing firsthand how consumers shop the super- market aisles, the Pork Checkoff’s recent trade mission to Japan and China focused on new and expanded export opportunities for America’s pig farmers. Pork producer leaders Terry O’Neel, Friend, Nebraska; Steve Rommereim, Alcester, South Dakota; and Brett Kaysen, Nunn, […]

Welcome to the New pork.org

“The overarching goal is to provide a single source of information at pork.org for all pork website users and to give them an outstanding user experience.” – Kevin Waetke, Pork Checkoff Finding information about all things pork recently got easier. In early December, the National Pork Board launched its new website, consolidating more than 20 […]

“Hick Hop” Innovator Cowboy Troy Celebrates Pork Chops

By Claire Masker Nothing gets your toes tapping better than a song about food. You may have had your Cheeseburger in Paradise, with American Pie for dessert and washed it down with a Piña Colada, but the pork chop has been missing. Until now. Recording artist Cowboy Troy recently introduced a new song titled Porkchop. […]