Goal 3: Grow Consumer Demand

Goal 3: Grow Consumer Demand Working in concert with food chain partners, the National Pork Board will grow domestic and international demand by focusing on pork’s improved nutrition, quality and sustainability. U.S. Pork Exports Show Impressive Progress U.S. pork exports were up 8 percent in volume and 7 percent in value in 2016, rebounding from […]

Goal 2: Drive Sustainable Production

Goal 2: Drive Sustainable Production The National Pork Board will invest in research and producer education programs that enhance pork productivity and sustainability of pork production and deliver benefits to producers, their communities and consumers. Checkoff Invests in Swine Health Research The Pork Checkoff funds research and develops information and tools that pork producers can […]

Technology in a Pig Barn

Through the National Pork Board’s partnership with the U.S. Farmers and Ranchers Alliance created videos offering a 360 degree perspective to the viewer. This effort is a part of USFRA’s “SMART Farm” initiative aimed at bridging the gap between acceptance of everyday innovation in consumer’s lives with science and technology on today’s farms

Goal 1: Build Consumer Trust

Goal 1: Build Consumer Trust Working collaboratively with food chain partners, the National Pork Board will enhance consumer trust in modern pork production by promoting producer adoption of on-farm management practices that reflect the industry’s ethical principles and by sharing its commitment to continuous improvement with consumers and key stakeholders. 2016 America’s Pig Farmer of […]

Farrowing Barn at an Illinois Pig Farm

Through the National Pork Board’s partnership with the U.S. Farmers and Ranchers Alliance created videos offering a 360 degree perspective to the viewer. This effort is a part of USFRA’s “SMART Farm” initiative aimed at bridging the gap between acceptance of everyday innovation in consumer’s lives with science and technology on today’s farms

2016 Pork Checkoff Annual Report

Download the 2016 Annual Report A Letter from Your President My fellow pork producers: Welcome to the 2016 Annual Report. This past year was one of milestones, opportunities and challenges. I am so pleased to say that, consistent with our mission, we did it together. The National Pork Board’s mission is to be the catalyst […]

Survey: Producers Optimistic about Pork Industry’s Future

by Kevin Waetke Each November, the National Pork Board surveys pig farmers to take the pulse of U.S. pork production. The most recent survey of 550 producers showed the seventh consecutive year of increased support for the Pork Checkoff. Support rose to a record high of 91 percent, up 1 percentage point from 2015, while […]

New Multi-Species Program for Youth Focuses on Animal Care

by Carrie Webster Youth who raise and show animals have a new tool to help them focus on quality care and food safety. The Youth for the Quality Care of Animals (YQCA) program will debut at June’s World Pork Expo in Des Moines, Iowa. Pork Checkoff staff spearheaded its development with assistance from other species […]

Meet the 2017 Pig Farmers of Tomorrow

by Darcy Maulsby   Few people who meet Kyle Coble forget him. After all, how many people introduce themselves as a personal dietitian for pigs? “I look for outreach possibilities every day,” said Coble, senior manager of production strategies and swine nutritionist for New Fashion Pork, Inc. in Jackson, Minnesota. “I travel quite a bit […]

Follow Extralabel Use Rules

The U.S. Food and Drug Administration’s (FDA) new regulations regarding on-farm use of medically important (to human health) antibiotics were effective Jan. 1, but it’s important to note that extralabel drug use (ELDU) rules remained in place. Under the Animal Medicinal Drug Use Clarification Act of 1994, veterinarians can prescribe extralabel uses of approved animal […]