The Benefit of 2020 Vision

People live, shop and eat differently today, with pork producers having to keep pace or be left behind in the “What’s for dinner?” debate in kitchens, supermarkets and restaurants across America. But thanks to three comprehensive consumer research reports released this year, the Pork Checkoff and its channel partners are entering 2020 with a clearer […]

Insight to Action Newsletter

2019: The Year of Insights2020: The Year of Action 2019 was an incredibly exciting year for us at the National Pork Board. In January, we launched one of the most in-depth projects we’ve ever done – our Insight to Action initiative. The program was a first-ever research approach for our industry, combining 10,000 consumer interviews with demographic […]

Insight to Action Newsletter

Connecting with Hispanic Women A recent study by the Nutrition Journal found that of all demographics, Hispanic women report the second-highest mean time spent cooking: 62.3 minutes per day. On the flip side, Hispanic men spend the least time cooking of all demographics at only 19.6 minutes per day. This difference is key because it shows just […]