Insight to Action Newsletter

2019: The Year of Insights2020: The Year of Action 2019 was an incredibly exciting year for us at the National Pork Board. In January, we launched one of the most in-depth projects we’ve ever done – our Insight to Action initiative. The program was a first-ever research approach for our industry, combining 10,000 consumer interviews with demographic […]

Insight to Action Newsletter

Connecting with Hispanic Women A recent study by the Nutrition Journal found that of all demographics, Hispanic women report the second-highest mean time spent cooking: 62.3 minutes per day. On the flip side, Hispanic men spend the least time cooking of all demographics at only 19.6 minutes per day. This difference is key because it shows just […]

Insight to Action Newsletter

Beyond Mexico: The Other Countries of Origin For US Hispanics Two-thirds of the U.S. Hispanic population is Mexican, so it’s no surprise that when retailers, packers and foodservice operators think about marketing to Hispanics, they often think of Mexican cuisine first. However, as we covered in our report Time to Tango: Latinos are Pork’s Future, the […]