World Meat Congress – Investing in U.S. Pork Exports
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By Bill Luckey, Chair of the NPB International Marketing Committee and Pork Producer from Columbus, NE In May, leaders from around the world will gather to discuss issues impacting global meat markets (beef, pork and lamb) and international marketing at the World Meat Congress (WMC). The WMC is a bi-annual conference, held in a major […]

U.S. Pork to be Elevated to the Center of the Plate at World Meat Congress
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By Craig Morris, Ph.D., Vice President, International Marketing When the 22nd World Meat Congress kicks off on May 30, there will be no mistake which protein is in the spotlight – pork. Thanks to a proactive effort between the National Pork Board and the U.S. Meat Export Federation (USMEF)—and a substantial investment of your Checkoff dollars—this […]

Pork Profit Maximizer, April 16, 2018
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Retail Edition Highlights Rising pork supplies have pressured prices lower so far this spring and values are forecast to be under year-ago levels into summer and fall. For now, the impact has been much more significant on hogs rather than wholesale pork values. The average IA/MN base price in March was $56.8/cwt, 14% lower than […]

Pork Profit Maximizer, April 16, 2018
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Foodservice Edition Highlights Increasing pork supplies expected to keep prices under year-ago levels for much of this summer and fall Rising pork supplies have pressured prices lower so far this spring and values are forecast to be under year-ago levels into summer and fall. For now, the impact has been much more significant on hogs […]

Foreign Animal Disease Response-Part I
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A working group is working on response preparedness for foreign animal disease. National Pork Board spokesperson Cindy Cunningham outlines the this cooperative effort between the Pork Checkoff, the North American Meat Institute, the U.S. Meat Export Federation and the National Pork Producers Council.

How Pork Checkoff International Marketing is Advancing Export Markets
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For the first time, the National Pork Board (NPB) has included international marketing as one of its four focused organizational goals for the year. This critical inclusion is a recognition of the important role strategic international marketing will play in U.S. producer profitability during 2018 and the ability of our industry to sustainably grow in […]

Pig Survivability
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A request for research proposals has been issued, with a focus on pig survivability. Pork Checkoff director of animal science Chris Hostetler offers thoughts on this important issue for pig farmers and the research grants