Colombia Remains Hot U.S. Market

Trade team builds customer relationships, explores new opportunities Sustainability isn’t just top of mind for consumers in the U.S., it’s also a growing concern for pork consumers around the globe. During a recent trade mission to Colombia, U.S. pig farmers shared their We CareSM sustainability story with key customers and learned more about the valuable […]

Pork 2040 Zeroes in on China’s Growing Protein Needs

Study details ways U.S. pork can help fill China’s immediate protein gap A new report from the National Pork Board digs into the growing protein needs facing China in the short- and long-term, and how U.S. pork can position itself to meet that demand. The report, Pork 2040: China Market Assessment, also looks at the […]

Time to Tango

Checkoff research outlines how to grow key Hispanic market share There’s a consumer group in the U.S. approaching 60 million people that will have $1.7 trillion in total buying power in the next year, spending more than $94 billion annually in consumer packaged goods, including food and beverages. Who are they? Hispanic consumers, and they play […]

Annual Checkoff Reports – 2019

Click the links below to download the 2019 Annual Checkoff Reports Annual Statistics Report – 2019 Annual Checkoff Distribution Report – 2019

December 2019 Pork Checkoff Report

Click the links below to download the December 2019 Checkoff Report Monthly Statistics Report – 12/31/2019 Monthly Distribution Report – 12/31/2019

Humphreys, Matsen Join Pork Board Leadership Team

The National Pork Board recently welcomed two new executives to its leadership team:  Bryan Humphreys as vice president of producer, state and industry relations and Jacque Matsen as vice president of strategic communications. Humphreys grew up on his family farm in Iowa. They raised pigs, corn and soybeans. After receiving his bachelor’s degree from Iowa State University, […]

Meet Your Pork Board Members… Leading the Way

There Is Nothing Mundane About Your Farm’s Story, So Share It Scott Phillips will never forget October 19, 1987. It was Black Monday, the day the stock market crashed, and he felt like he’d hit rock bottom. “I was a broker for Edward Jones Investments, and God used this financial crisis to redirect me back […]