Mexican Immersion Part II

National Pork Board director of multicultural marketing Jose de Jesus has been working on Hispanic-specific research in recent months. That research is taking a new turn with a Mexican immersion trip. Find out more about this important target market and the groundbreaking research in this second Pork Pod update on this topic.

Mexico Immersion Trip Part l

The National Pork Board is participating in an immersion trip to Mexico to gain insight into the Hispanic market. Pork Checkoff Vice President of Domestic Marketing Jarrod Sutton explains the importance of this target audience and this unique trip in this edition of PorkPod

Be Open to New Ideas

Change is inevitable in pig production, making it important for pork producers to be proactive, speaker Jeremy Marchant-Forde, research animal scientist with the USDA Livestock Behavior Research

Rubber Mats and Other Sow Lameness Considerations

With lameness as one of the top reasons for culling sows, the topic was the focus of several presenters. Magnus Campler, of The Ohio State University, shared with those in the audience that more research is needed.

Consumers Continue to Influence Pig Welfare

A consumer panel facilitated by Jan Johnson of Millen- nium Research, Inc., provided consumer insights on animal care and other factors that impact food choices. A theme quickly became apparent: Convenience.

Pig Welfare Symposium Offers Opportunity to Continue to Elevate Pig Care

More than 260 producers, veterinarians, packers, processors, academics and other pork industry partners attended the Pork Checkoff’s inaugural
Pig Welfare Symposium last November in Des Moines, Iowa, with a common goal: To continue raising the bar on the care of pigs. The agenda focused on general welfare concepts and how they can be applied at the farm level.

The Power of Continual Learning

As pig farmers, we have an ethical obligation to provide care for the animals entrusted to us. With this obligation comes a commitment to continual learning. As the hog industry continues to evolve, our practices, research and conversations need to evolve as well.