Blog

Trade team builds customer relationships, explores new opportunities Sustainability isn’t just top of mind for consumers in the U.S., it’s also a growing concern for pork consumers around the globe. During a recent trade mission to Colombia, U.S. pig farmers shared their We CareSM sustainability story with key customers and learned more about the valuable […]

Study details ways U.S. pork can help fill China’s immediate protein gap A new report from the National Pork Board digs into the growing protein needs facing China in the short- and long-term, and how U.S. pork can position itself to meet that demand. The report, Pork 2040: China Market Assessment, also looks at the […]

Checkoff research outlines how to grow key Hispanic market share There’s a consumer group in the U.S. approaching 60 million people that will have $1.7 trillion in total buying power in the next year, spending more than $94 billion annually in consumer packaged goods, including food and beverages. Who are they? Hispanic consumers, and they play […]

The National Pork Board recently welcomed two new executives to its leadership team:  Bryan Humphreys as vice president of producer, state and industry relations and Jacque Matsen as vice president of strategic communications. Humphreys grew up on his family farm in Iowa. They raised pigs, corn and soybeans. After receiving his bachelor’s degree from Iowa State University, […]