Beef exports remain above year ago levels

Pork Profit Maximizer – Foodservice Edition Beef export update: US beef exports have declined compared to where they were during the summer but they still remain above year-ago levels. Total exports of fresh/frozen and cooked beef in October were 89,977 MT, 4.7% higher than a year ago. The value of US beef and veal exports […]

Update From NPB President Steve Rommereim

National Pork Board President Steve Rommereim of Alcester, South Dakota highlights the work being done by the Pork Checkoff. From advancements in digital marketing to the response to African Swine Fever, Rommereim details the important issues of the day.

Mexico: U.S. Pork’s Leading Volume Market

by Clay Eastwood, Manager of International Marketing Monthly Market Highlight Amid recent trade tensions with the U.S. and Mexico, the Mexican market remains U.S. pork’s top market by volume through September 2018. In response to the U.S. Section 232 steel and aluminium tariffs, Mexico increased duties on most U.S. pork from zero to 20 percent […]

#HamsAcrossAmerica 2018 Campaign Underway

U.S. pig farmers, the National Pork Board, the National Pork Producers Council and state pork associations kicked off the third annual Hams Across America campaign on November 27, 2018. The program’s goal is to highlight the many diverse product donations the pork industry makes throughout the year. On “Giving Tuesday,” the Iowa Pork Producers Association […]

Pork Checkoff Invests in Digital Marketing

The Pork Checkoff is focused on emerging technologies, including the use of digital marketing. National Pork Board CEO Bill Even outlines the efforts with artificial intelligence and its impact on the Pork Checkoff.

Meat Benefits Matter to Latinos

by Jose deJesus, Director of Multicultural Marketing When the National Pork Board embarked on this journey to learn as much as possible about pork consumers – Latinos included – through a comprehensive research project, I suspected the data would confirm what we have always known – mainly, that Hispanics’ affinity for pork is unparalleled. It […]