Flavorful, pork-inspired surprises delighted food enthusiasts at this year’s South Beach Wine and Food Festival, a star-studded event featuring the world’s renowned chefs and culinary personalities.

“Pork was king at this year’s Florida festival, which brought together a diverse, multicultural audience,” said Jose de Jesus, director of multicultural marketing for the Pork Checkoff. “This provided the perfect setting to showcase the wide variety of healthy, pork-inspired recipes and introduce more consumers to the joy of cooking with pork.”208

Celebrity chefs, including Doreen Colondres of the popular website The Kitchen Doesn’t Bite and Jose Mendin of The Pubbelly Restaurant Group in Miami Beach served as pork ambassadors. Thousands of people attended the nation’s largest food festival, where the Pork Checkoff participated in three signature events:

“The South Beach Wine and Food Festival offers a fun venue to showcase what pork is all about and inspire culinary creativity,” said de Jesus, who noted that Beeler Pork and Hormel Foods provided pork for the Pork Checkoff-sponsored events at the 2015 festival. “We were thrilled to be part of this great event and look forward to more opportunities like this to promote healthy, flavorful, pork.”