Every individual throughout the pork supply chain has a role in building and maintaining trust in the industry. From facility owners to animal caretakers to drivers who transport hogs, everyone has the responsibility to do his or her part to demonstrate a commitment to responsible pork production. This begins with a pledge to uphold a core set of ethical principles. These principles make clear the industry’s values in food safety, animal well-being, worker safety, community outreach and protection of both the environment and public health.
The We CareSM initiative is a joint effort of the Pork Checkoff, through the National Pork Board, and the National Pork Producers Council, to help demonstrate that producers are accountable to established ethical principles and animal well-being practices.
The pork industry already offers numerous programs, including Pork Quality Assurance® Plus (PQA Plus®) and Transport Quality Assurance® (TQA®), to support animal well-being and maintain a safe, high-quality supply of pork. The We Care initiative ties everything together to help the public view the pork industry as a self-regulated business that earns the trust of others.
To learn more about the consumer aspects of the We Care initiative, visit porkcares.com