Pork Racing Excites Retailers

What has become one of the best retail marketing programs for the Pork Checkoff began in 2000 with the Pork Racing Program.  Today, America’s Pork Producers are the primary sponsor of the seven-time ARCA champion Frank Kimmel race team, the Official Meat of the ARCA Racing Series and also award the Pork Pole for the fastest qualifying driver at each race during the ARCA season. 

“This is a great opportunity to leverage Checkoff dollars,” said Lynn Becker, a producer from Fairmont, Minn.  “There is a growing popularity in this sport among Hispanics and women, two of the Checkoff’s target markets.”

Not all the fun happens at the race track.  The Pork Checkoff ties in retail promotions at tracks where Busch, Nextel and Craftsman trucks race.

“When we can promote our product in stores and talk with consumers, it is amazing to see the pounds of pork that are sold in the store versus the same time a year ago,” said Becker.  “We continue to see pork sales build each year, which is a good sign of success.”