Contact: Kevin Waetke
National Pork Board
Office:  515-223-2638
Cell:      515-608-2558
[email protected]


National Pork Board Teams with Hick Hop Innovator 
Cowboy Troy to Celebrate Pork Chops
Hick Hop song “Porkchop” debuts video in time for October National Pork Month

Des Moines – Oct. 9, 2017 – Nothing gets your toes tapping better than a song about food. You may have had your Cheeseburger in Paradise, with American Pie for dessert and washed it down with a Pina Colada, but the pork chop has been missing. Until now.

Recording artist Cowboy Troy, known by his given name as Troy Lee Coleman III, has introduced a new song simply titled Porkchop. Cowboy Troy is an American country rapper, Hick Hop innovator and songwriter who currently travels with country superstars Big & Rich. He has previously released six studio albums, landing twice on the Billboard country singles charts. However, moving into the celebration of all things pork is a new path for the 46-year old Texas native.

Porkchop, as a song, started out as a comedy bit,” said Cowboy Troy. “A friend of mine and his family went out for dinner. My buddy ordered a pork chop. He just started singing ‘gimme that pork chop, pork chop, pork chop, pork chop…’ When he told me and another song-writing partner about it, the lyrics came together quickly. It was just funny.”

Cowboy Troy also has a love for cooking in his “Hick Hop” kitchen. He admits his favorite cut is, obviously, the ribeye pork chop, and he looks for pork chops with great marbling. Perhaps that is because no better word rhymes with “tender” than “render.” Troy often posts his food creations on Instagram with #HickHopKitchen.

“This song is really a gift to our industry,” said Terry O’Neel, National Pork Board president and a pig farmer from Friend, Nebraska. “It is fun and captures the love that so many Americans have for this beloved cut of meat.”

Also featuring the musical talents of Monro Brown, Porkchop was released earlier this year and is on Troy’s forthcoming spring 2018 album, Laugh With Me. When the National Pork Board learned of the new tune, it began discussing promotion options with Cowboy Troy, including through digital and social media, as part of October National Pork Month.

“I call my music Hick Hop music.,” Troy said. “It’s really a mixture of rap, country and rock guitars splashed in. It is really loud, rowdy, party music – just perfect for grilling and entertaining.”

That is, as long as you have a little pork to go with it. To hear the song Porkchop, download it here.

The National Pork Board has responsibility for Checkoff-funded research, promotion and consumer information projects and for communicating with pork producers and the public. Through a legislative national Pork Checkoff, pork producers invest $0.40 for each $100 value of hogs sold. Importers of pork products contribute a like amount, based on a formula. The Pork Checkoff funds national and state programs in advertising, consumer information, retail and foodservice marketing, export market promotion, production improvement, science and technology, swine health, pork safety and sustainability and environmental management. For information on Checkoff-funded programs, pork producers can call the Pork Checkoff Service Center at (800) 456-7675 or check the Internet at www.pork.org.

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