From:                              Pork Checkoff [porkcheckoffnews@pork.org]

Sent:                               Friday, January 22, 2010 1:01 PM

To:                                   Teresa Roof

Subject:                          Pork Leader, January 22, 2010

 

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Jan. 22, 2010, Vol 30, No. 2

Topics this Issue: 

Addressing consumer demands for socially responsible pork production


Food Comes from Farms Debuts on YouTube

The Pork Checkoff has added 11 new videos to its YouTube channel, www.youtube.com/porkcheckoff.  These videos are aimed at helping consumers understand that food does come from farms and deal with a wide variety of topics ranging from animal welfare to the environment to biosecurity.

"YouTube is a great way to reach consumers who are searching for this type of information," said Teresa Roof, manager of public relations for the Pork Checkoff.  "If we do not tell our story, someone else will and it may not always be favorable."

Roof continued, "We titled the videos and tagged the videos in a way to grab viewers attention.  Then they watch the videos and learn the facts about pork production."

To watch the videos click on the links below.

Food Comes From Farms 

Confinements Exposed 

Clean Environment Equals Healthy Pigs

      Wanted: A Good Home for Pigs

      Food for Pigs

      Corn Fed

      High-Tech Pig Food

      Laboratory Pigs

      Boars or Monster Pigs?

      Lives of Sows Exposed

      Piglets Taken Away from Their Mothers

For more information, contact Teresa Roof, TRoof@pork.org, 515-223-2616.

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Find Pork Answers Fast with Quick Facts
What's the No. 1 pig-producing county in the nation? Want to know about the leading pork item on restaurant menus? Ever wondered about the carbon footprint of the U.S. pork industry?

You can find answers to these and many other pork questions in new Quick Facts: The Pork Industry at a Glance book. This user-friendly, 118-page guide offers accurate, informative updates on everything from how pigs are raised today through the We Care initiative to a breakdown of the industry's latest pork stats. 

"The story of pork production in America offers a unique and fascinating look at how modern livestock production has evolved," says Chris Novak, CEO of the National Pork Board. "While the economies of scale are unlike those of past decades, the commitment of today's pork producers remains unchanged-to provide their communities and the world with safe, wholesome and sustainable sources of high-quality pork."

The Quick Facts book has been a year-long project, and the result includes a printed version of Quick Facts and an online version that includes a new, searchable format. The online version at pork.org (http://www.pork.org/NewsAndInformation/QuickFacts/QuickFacts2010/index.html) also includes the "Tell a Friend" option, which allows you to send a link to the Quick Facts book to the recipients of your choice. 

Quick Facts offers a wealth of current information, including:

  • The history of pork
  • Pork production today
  • The environment (including manure and nutrient management, water quality and odor management)
  • Pork safety
  • Frequently asked questions
  • Statistics on the number of U.S. hog operations, market share, exports, Canadian statistics and more.

Because of printing costs, Quick Facts is printed in hard copy only once every three years to maximize the investment of Checkoff dollars. However, the latest Quick Facts version is always available online at pork.org. This year, the popular Quick Facts books are being distributed to National Pork Board members, Pork Forum delegates, state pork organizations, Operation Main Street speakers, university Extension educators and the media. 

If you would like to receive a printed copy of Quick Facts please visit http://www.porkstore.pork.org/producer.

For more information, contact Jan Jorgensen, JJorgensen@pork.org, 515-223-2644.

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Promoting teamwork within the pork industry

Fat Quality Symposium Highlights
More than 70 participants from all parts of the pork chain came together on January 19 to the first Fat Quality Symposium, which was sponsored by the Pork Checkoff. Everything about fat was discussed by some of the nation's experts, including the history of how fat has been studied in the United States since the 1920s, to how it's typically measured, to how dried distillers grain with solubles (DDGS) affects fat quality and of course, how today's packers and processors handle fat variances and how that ultimately affects consumer preferences.

Some of the key questions that were discussed at the symposium included:

  • How should we define acceptable pork fat quality?
  • What roles do genetics, nutrition, age, management, stress, health and housing play?
  • What is the digestibility of free fatty acids in fat sources?
  • Does feeding oxidized fats affect pork fat quality and safety?
  • What is fat's impact on omega fatty acids and cholesterol in pork?

"We're very pleased with the high level of interest and participation in this event," said Steve Larsen, director of pork safety for the Checkoff. "We will continue to engage in and help facilitate more dialogue on this important topic to make sure producers and the entire industry get the information they need to make good decisions related to fat quality."

A complete overview of the Fat Quality Symposium will be available shortly on pork.org.

For more information, contact Steve Larsen, SLarsen@pork.org, 515-223-2754.

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Adding measurable value to U.S. Pork


November Pork Exports Continue 2009 Rebound
U.S. pork exports continued their rebound from the slump earlier in the year, with pork exports reaching their highest level of 2009 in November, according to statistics released by the U.S. Meat Export Federation (USMEF).

For the month, total pork (muscle cuts plus variety meat) exports reached 169,547 metric tons or 373.8 million pounds. This marked the first time monthly pork exports have reached or exceeded 2008 levels since March of 2009.

While the export increase is a positive sign that economic indicators around the globe are pointing up, total pork exports remain behind 2008 levels. For the first 11 months of 2009, the U.S. has exported 1.7 million metric tons or 3.7 billion pounds of pork valued at nearly $4 billion.

Pork is down 10 percent in volume and 13 percent in value compared to 2008.

Mexico remains the volume leader for total U.S. pork exports, purchasing 451,483 metric tons or 995.3 million pounds valued at more than $672 million through the first 11 months of 2009 - a 30 percent hike in volume and 9 percent in value over last year.

Japan remains the value leader for U.S. pork, importing 388,596 metric tons or 746.5 million pounds valued at more than $1.4 billion - a 7 percent drop in volume and 1 percent drop in value compared to last year.

The biggest contributors to the decline in U.S. pork exports in 2009 are China and Russia, both of which imposed barriers to U.S. pork related to the H1N1 virus while attempting to rebuild domestic swine herds. Pork exports to the greater Hong Kong/China region are down 39 percent in volume and 42 percent in value thus far this year, while exports to Russia are down 38 percent in volume and 41 percent in value. Together, they account for 80 percent of the year's drop-off in the value of U.S. pork exports and 116 percent of the volume decline.

The most significant gains in 2009 pork exports have been reported in Mexico, the Philippines with a 38 percent increase in volume and 32 percent in value, Taiwan with a 38 percent in volume and 28 percent in value and the Caribbean with a 21 percent in volume and 13 percent in value.

For more information, contact John Hinners, JHinners@usmef.org, 303-623-6328.

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Spotlight Article
Submit Your Application for the 2010 Environmental Steward Awards
Farmers are the original environmental stewards, and pork producers across the nation work hard every day to protect air, water and soil quality. The Pork Checkoff and National Hog Farmer magazine are currently seeking applications for the 2010 Pork Industry Environmental Steward Award program, which is open to U.S. pork production operations of all types and sizes that demonstrate a positive commitment to environmental stewardship.

The 2010 application/nomination form is available online at pork.org. You can also call 800-456-PORK for more information. Completed applications must be postmarked by March 31, 2010.

A national selection committee will name the four operations following a review of:

  • General production information
  • Manure/nutrient management
  • Soil conservation management efforts
  • Water conservation management efforts
  • Air quality management efforts
  • Wildlife habitat management efforts
  • Neighbor and community relations management efforts
  • An essay on the meaning of environmental stewardship

In addition to a plaque and a financial reward, the 2010 winners will be featured in a special insert of the Sept. 15, 2010, edition of National Hog Farmer magazine/Web site, as well as in other state pork association and National Pork Board publications, videos and promotional pieces. The 2010 award winners will also be recognized at the annual Pork Industry Forum in 2011.

For more information, contact Allan Stokes, AStokes@pork.org, 515-223-3447.

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