Not only is slow-cooked pulled pork the ultimate summer meal solution, but it’s also the star of a new Facebook contest.
“Our research shows that the most common method of preparing pulled pork is in the slow cooker, which is great for beating the summer heat and freeing up more time to spend with family and friends,” says Traci Rodemeyer, director of pork information for the Pork Checkoff.
To showcase consumers’ love of pulled pork and to inspire creativity in the kitchen, the Pork Checkoff recently launched its Facebook contest, “1,001 Plates of Pulled Pork.” Through August 10, fans of pulled pork are encouraged to share their creative spins on this summer staple, for the chance to win $3,000.
“We’re encouraging people to share their favorite plate of pulled pork – whether it’s in a sandwich, tacos, salads, pizza or barbecue,” says Rodemeyer, who notes that this isn’t a typical recipe contest.
Full recipes aren’t required, but photos are encouraged to bring these tasty creations to life. “Pulled pork is such a versatile ingredient, and we hope our fans will be creative with their entries,” says Rodemeyer, who notes that one grand prize winner and two first prize winners will be featured at the end of the contest.
Savor the flavor of pulled pork
Pulled pork has seen a recent surge in popularity, as home cooks and chefs alike discover new ways to prepare and serve this savory classic.
Leading quick-service restaurants like Subway, Quiznos and Burger King have added BBQ pulled pork sandwiches to their menus in the last year. In addition, pulled-pork recipe searches online have more than doubled in the past four years, according to Google Insights.
To help home cooks satisfy their cravings for pulled pork, the Pork® Be Inspiredsm website offers an array of recipes, including Latin-inspired Pulled Pork Tostadas with Slaw and Chipotle Cream, a bold combination of chili-rubbed pulled pork and bright cabbage slaw.
Cook once, eat twice
As part of its third-quarter marketing efforts to promote pulled pork, the Pork Checkoff recently hosted a Twitter party focused on this versatile ingredient. Following the conclusion of the “1,001 Plates of Pulled Pork” contest, the Checkoff will host an August luncheon for bloggers in New York City to encourage media coverage on creative cooking with pulled pork.
“You won’t find a more versatile ingredient that you can cook once and enjoy so many times,” says Rodemeyer, who encourages people to find more pulled pork inspiration by “liking” the National Pork Board on Facebook and following on Twitter @allaboutpork and Pinterest.