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Hy-Vee Sells More Than One Million Pork Tenderloins

While the Midwestern-based retailer Hy-Vee has created “millions” of unique promotions like the “million stem rose sale,” it turned its attention to pork recently with the successful “One Million Pork Tenderloins Sale.”

“It was all positive, and we had a lot of fun with it,” says Greg Frampton, assistant vice president of foodservice for Hy-Vee, which worked with the National Pork Board, Hormel Foods and the Iowa Pork Producers Association (IPPA) on the Pork Checkoff-supported promotion. “We surpassed our goal of selling one million tenderloins.”

Hy-Vee, which has more than 220 retail stores in the Midwest, sold pork tenderloins throughout January at all of its stores’ delis and meat cases. To give consumers an extra incentive to purchase the tenderloins, Hy-Vee donated a portion of the proceeds to support the Juvenile Diabetes Research Foundation.

Custom point-of-sale materials and advertisements drew attention to the inaugural One Million Pork Tenderloin Sale, which generated a lot of positive feedback for Hy-Vee.

“Hy-Vee has become a great partner for the National Pork Board, the IPPA and our producers,” says Rob Kirchofer, retail marketing manager, central division, for the Pork Checkoff. “Their continued support of pork producers is recognized and appreciated.”

There’s a lot of potential for future partnerships between the pork industry and Hy-Vee’s foodservice division, Frampton adds. “We’re glad to help out pork producers, and we look forward to doing more promotions with the pork industry, especially for October Pork Month.”