Visuals
Visuals Overview
Imagery plays an important role in our brand communications. Because the Pork Checkoff is involved in a wide array of initiatives, there are many types of appropriate imagery, depending on the topic covered. Be sure to select images that effectively reinforce the message and tone of your communications. Strive for images that do not humanize the pigs. Choose images that are:
- Impactful
- Meaningful
- Honest
- Professional
- Appealing
Be sure to use clean, clear images with a minimum 300 DPI resolution.
Remember that a single strong image often has more impact that several smaller ones. Avoid collages unless absolutely necessary.
Click here to see examples of applications using imagery.
