Typography

Typography Overview

The primary consideration for typography use is legibility. Allow legibility to guide you when selecting point size, column width, positive or reversed usage, etc. Always use only the approved Pork Checkoff brand typefaces in their specified weights and versions. When the font selection is limited, such as with PowerPoint presentations, use a system font such as Arial or Times New Roman.

In rare instances, a certain communications piece might merit the use of a display font that is not a corporate typeface. To use any non-approved font, you must first get permission from Pork Checkoff Branding.