The National Pork Board requests proper use of the Pork Checkoff in written communications.
The National Pork Board is the group of 15 people appointed by the U.S. Secretary of Agriculture to guide the expenditure of money raised through the Pork Checkoff. All policies are policies of the National Pork Board. All trademarks and copyrights are held by the National Pork Board.
However, the board conducts no programs without the investment that board members and other producers make in the Pork Checkoff, so credit for programs should go to the Pork Checkoff, rather than to the National Pork Board.
When writing “Pork Checkoff” in text, always capitalize both words. Never abbreviate it. It is not necessary to use ® after Pork Checkoff. Whenever possible, avoid breaking the words “Pork” and “Checkoff” at a line break.
When identifying a program name, such as “Pork Checkoff Pork 101,” always spell out the whole name the first time it is used in copy. Thereafter, it is acceptable to use just the program name, such as “Pork 101.”