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Introduction

Welcome to the Pork Checkoff brand standards. This site contains specific guidelines for usage of the Pork Checkoff logo and for all communications to producers and others affiliated with the pork industry. A consistent, unified identity allows us to better communicate the programs the Pork Checkoff delivers and assures producers that they are realizing a return on their investment.

The Pork Checkoff logo is to be used on any product/material/sponsorship that uses funds provided by the Pork Checkoff. The logo may not be used in any manner on programs or materials that are not funded by the Pork Checkoff program without express, written consent of the National Pork Board.

The National Pork Board reserves the right to review any use of the Pork Checkoff logo at any time. Users agree to make any modifications to the use of the Pork Checkoff logo that the National Pork Board may request. The National Pork Board has the right to take action against any misuse or unfair, misleading, diluting or infringing use of the Pork Checkoff logo.