Color

Color Overview

The Pork Checkoff color palette offers a wide range of colors to accommodate your communication needs. Our primary colors, Pork Checkoff orange plus black and white, have the strength and visibility to be immediately recognized by all Pork Checkoff audiences. The secondary palette’s range of light to dark colors reflects the natural hues of the agriculture industry and visually reinforces your message. Tints of these secondary colors allow for more nuances of color.

Each color shows which version of the logo may be used on top of that color. Where no logo appears, do not use the logo on top of that color, as the orange check will not be visible.