Brand

Brand Overview

The National Pork Board supports a wide range of industry initiatives in technology, swine health, pork safety, production improvement, export market promotion, advertising, consumer information, retail and foodservice marketing. All are funded by the Pork Checkoff. As such, the Pork Checkoff brand symbolizes a trusted resource for pork producers and an organization that works on behalf of the industry and tackles serious issues.

The Pork Checkoff brand must convey the authority and responsibility of the organization it represents. When creating communications that fall under the Pork Checkoff brand, it is necessary to make sure that the tone, imagery and messaging reflect its professional stature.

The Pork Checkoff brand must convey the authority and responsibility of the organization it represents. When creating the communications that fall under the Pork Checkoff brand, make sure that the tone, imagery and messaging reflect its professional stature.