Application

Signature-Containing Shape

The Pork Checkoff brand has the advantage of strong corporate colors – black and orange, a combination that is especially effective when the logo is reversed out of black. For this reason, a signature-containing shape has been designed as a graphic element to create instant brand recognition for corporate communications. A black band containing the reversed logo is an element that will boldly identify Pork Checkoff communications. An orange bar is also part of the containing shape, providing a border between the black and the rest of the design.

The signature-containing shape is for use on corporate communications, from Web sites to printed collateral pieces. It can be positioned at the top of pieces such as PowerPoint presentations or newsletters, or it can appear on the bottom of materials such as brochures or forms.

Use the containing shape as shown; do not add any additional elements.

Back of Collateral
The Web site, phone number and other contact information should be set in the upper left corner, flush left to the logo. The type should be set in Helvetica Medium, at 12 points.
Logo and legal copy should be set in the bottom left corner. See “Legal Usage” for guidelines when using the logo with legal copy. The logo should be half the size of the logo on the front.
Inventory numbers and publish date should be set in the bottom right corner in Helvetica Medium, matching the legal copy in point size.
Click Here for Front of Collateral