The Pork Checkoff brand has the advantage of strong corporate colors – black and orange, a combination that is especially effective when the logo is reversed out of black. For this reason, a signature-containing shape has been designed as a graphic element to create instant brand recognition for corporate communications. A black band containing the reversed logo is an element that will boldly identify Pork Checkoff communications. An orange bar is also part of the containing shape, providing a border between the black and the rest of the design.
The signature-containing shape is for use on corporate communications, from Web sites to printed collateral pieces. It can be positioned at the top of pieces such as PowerPoint presentations or newsletters, or it can appear on the bottom of materials such as brochures or forms.
Use the containing shape as shown; do not add any additional elements.
