When pork producers introduced We CareSM, it was important that five of the six ethical principles were production related: Producing safe food, enhancing animal well-being, protecting the environment, safeguarding natural resources and providing a safe work environment. For the sixth and final ethical principle, there was no question that it would address contributing to a better quality of life in the communities they call home.
From volunteering at community events to providing pork to a local fund raiser, being good neighbors has always been part of what makes pork producers who they are. And this holiday season is no different. Producers are getting on board with #HamsAcrossAmerica.
The initiative kicked off Nov. 29 on Giving Tuesday, which falls each year on the first Tuesday after Thanksgiving. The nationally recognized day promotes charitable giving and pay-it-forward programs.
Pork producers are extending Giving Tuesday throughout December with #HamsAcrossAmerica, which will become an annual event. Farmers and others involved in the pork industry are showing their appreciation for friends, family and neighbors through the gift of ham – in the form of gifts or donations of ham or ham-based products.
Some of these activities are being highlighted on social media using #RealPigFarming. All producers are invited to join in and to share their stories. So gift a ham, or two or 20. And happy holidays from all of us at the Pork Checkoff.
– Jan Jorgensen, editor