Continuing the Conversation

by Darcy Maulsby

There’s a lot of talk these days about sharing ag’s story, but that’s a job best left to the professionals, right? Not so, says the 2016 America’s Pig Farmer of the YearSM.

“I wish every farmer could have the experiences I’ve had as America’s Pig Farmer of the Year,” said Brad Greenway, who has spoken to people around the globe. “It’s useful to hear what consumers are thinking and share your story with them.”

But you don’t need to be named America’s Pig Farmer of the Year to make this happen, added Greenway, who sets the record straight on three common myths producers may have about reaching out to the public.

Myth: People have already made up their minds and don’t care what I have to say.

Fact: As discussed above, Green-way shattered this myth when he visited Stanford University. The group, Peta2, which describes itself as the world’s largest youth animal rights group, has called Stanford the “Favorite Vegan-Friendly Large College.” However, its top foodservice professionals were receptive when Greenway shared farm images to show how he raises pigs.

“Pictures and videos go a long way toward building understanding,” Greenway said. “Continuing the conversation is key to changing people’s perceptions of pig farming. If we’re not out there telling our story, who will?”

Myth: You have to be tech-savvy to tell your story.

Fact: Greenway had never used Twitter or Facebook Live before becoming America’s Pig Farmer of the Year, but he learned how to use the tools – and it was easier than he expected.

“I used Facebook Live from our farm to talk to meat buyers at Costco’s headquarters in Washington state,” Greenway said. “It was great, because they could see inside our barn and ask questions.”

Greenway hosted four Facebook Live events on the #RealPigFarming page this year, with over 35,000 views.