From educating youth about proper animal care to tackling “what-if” scenarios of a foreign animal disease outbreak, Pork Checkoff-funded programs and initiatives were on full display at World Pork Expo, which was held June 7-9 at the Iowa State Fairgrounds in Des Moines, Iowa. The show rings were busier than ever, including 1,349 junior exhibitors […]Read Checkoff Report
Pork Checkoff Report Summer 2016
Before hand-held games and in-car movies, parents tried to ward off the “Are we there yet?” question on road trips by keeping kids busy playing 20 Questions, I Spy or the License Plate Game, with the winner spotting plates from the most states. I couldn’t help but think of the latter game while attending World Pork Expo June 8 to 10 in Des Moines, Iowa.
Pork Checkoff Report Winter 2015
The massive light displays that greet you at New York City’s Times Square are always impressive, especially if you’re like me and grew up on a farm near a town with one traffic light (Audubon, Iowa). Keith Schoettmer, named America’s Pig Farmer of the Year, recently made his first trip to New York City on behalf of the nation’s pork producers. The city of bright lights and millions of people offered an ideal venue to share producers’ commitment to responsible pork production.
Pork Checkoff Report Fall 2015
It was fitting that a Bacon Brothers concert, showcasing actor Kevin Bacon and his brother, Michael, capped off this summer’s grand opening celebration of Fair Oaks Farm’s Pork Education Center in Indiana… and not just because of the duo’s last name. The ag community can take a cue from the well-known “Six Degrees of Kevin Bacon” game, which measures how closely the actor is linked to another celebrity.
Pork Checkoff Report Summer 2015
At this year’s World Pork Expo, held June 3-5 in Des Moines, Iowa, Pork Checkoff events highlighted the innovation and creativity that pork producers have long demonstrated. From enhancing the daily care of animals in their barns to finding new ways to connect with customers, the focus remains on doing a better job.
Pork Checkoff Report Spring 2015
The pork industry chalked up some pretty impressive achievements last year. Some of these successes included the launch of the Common Swine Industry Audit, exports that again topped $6 billion, key research findings to help fight PEDV and creative new ways to share today’s pork production methods with consumers.