Pork Checkoff

 
2003   United States continues  
           to export more pork,
           setting a new record for
           pork exports for the 12th
           consecutive year.

2003   More than 480 producers participate in
           promotions related to Checkoff’s
           racing sponsorship. 61.7 million
           pounds of pork were sold in race related
           promotions
           in 2003, 
           up
           nearly 15
           million
           pounds
           from
           2002.

2003   Checkoff-funded retail promotions help
           sell more pork. In 2003, the Checkoff
           invested $1.1 million in retail promotions,
           or about 42 percent of the cost of the
           promotions. Retail partners sold 573
           million pounds of pork, which is 16
           percent more than during 2002.

 

2004   The 2004 budget is based on Checkoff
           revenue of $50 million, and $9.75 million
           in reserves. $10.5 million will be returned
           to states for state and local programs.

2004   The Pork Quality AssuranceTM
           program celebrates 15 years of helping
           pork producers contribute to a healthy
           and safe food supply. Pork Checkoff
           launches Youth PQA Program for youth
           ages 9 to 18.

2004   The Pork Checkoff creates the Animal
           Science Committee to serve producer
           needs for production and animal science-
           related information and research.
2004   The Pork Checkoff expands the Hispanic
           Marketing program during 2004 to a
           dozen markets from five, to continue to
           share information that pork is lean and
           nutritious. The Hispanic Marketing
           initiative starts with Checkoff-funded
           research in 2001.

2004   The Pork Checkoff in March 2004
           launches an advertising and information
           campaign for consumers who are
           counting carbohydrates. New ads point
           out pork’s great taste and versatility:
           “Not all proteins are created equal.”

2004   TheOtherWhiteMeat.com is the
           Checkoff’s direct connection to
           consumers on the Internet. On average,
           during the first quarter of 2004, more
           than 60,000 unique visitors come to
           TheOtherWhiteMeat.com each month.

2004   Through the Pork Checkoff, seven
           distance learning courses are
           available to
           allow producers
           and their
           employees easy
           access to the
           latest
           production
           information via
           CD-ROM or the
           Internet.

 

2005   The Pork Checkoff successfully launches
           the new Don't be blahTM campaign, an
           extension of The Other White Meat, to
           revitalize pork and reconnect with
           consumers.

2005   The Pork Checkoff launches the Take
           Care™: Use Antibiotics Responsibly
           program, which defines how antibiotics
           should be used in pork production. This
           program helps identify pork producers as
           responsible stewards and caretakers, who
           are concerned with public health.