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Pork Lovers Encouraged to Share Their Love For The Star of The Plate - Pork

Contact: Cindy Cunningham
National Pork Board
CCunningham@pork.org
515.223.2643 

Pork Lovers Encouraged to Share Their Love For The Star of The Plate - Pork
Jointhe National Pork Board in declaring your #PorkLUV to help donate meals

DES MOINES, IOWA - Feb. 19, 2014 - From game day parties to weekday meals pork is a versatile favorite, and it's no surprise that it has captured the hearts of people across America. Starting on Feb. 14, the Pork Checkoff began celebrating the love of pork with consumers, through an integrated marketing program, including a national pork share-a-thon.

"Our consumer target is growing, and they love pork," said Randy Brown, vice chair of the Pork Checkoff Domestic Marketing committee and a farmer from Nevada, Ohio.  "By sharing that pork passion, we engage with our biggest pork advocates to remind and help them enjoy pork more often."

The national pork share-a-thon encourages pork fans everywhere to share their pork love by tagging their declarations of pork love on Facebook, Twitter and Instagram with #PorkLUV. A real-time online engagement aggregator will track #PorkLUV as it
crisscrosses the nation.

Pork fans who share their #PorkLUV will be helping their state compete for a food bank donation of 30,000 meals of fresh pork. The state that shares the most #PorkLUV from February 14 to March 7 will receive the pork, divided amongst food banks throughout the state. In addition to supporting the cause, everyone who shares a little #PorkLUV will receive a $1-off fresh pork coupon.1

"#PorkLUV is all about giving our fans a chance to declare their passion and share it among friends and family - all in the name of a great cause," said Brown.

Share the #PorkLUV

Sharing your #PorkLUV is as easy as visiting PorkBeinspired.com/PorkLUV or the Pork Be inspired Facebook page. Once there, simply:

·        Click "Share your #PorkLUV"

·        Select your favorite pork cut

·        "Share" the love to add your #PorkLUV to the interactive map

The National Pork Board has responsibility for Checkoff-funded research, promotion and consumer information projects and for communicating with pork producers and the public. Through a legislative national Pork Checkoff, pork producers invest $0.40 for each $100 value of hogs sold. Importers of pork products contribute a like amount, based on a formula. The Pork Checkoff funds national and state programs in advertising, consumer information, retail and foodservice marketing, export market promotion, production improvement, technology, swine health, pork safety and environmental management. For information on
Checkoff-funded programs, pork producers can call the Pork Checkoff Service Center at (800) 456-7675or check the Internet at www.pork.org.

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1 No purchase necessary. Ends March 7, 2014, or when supplies are exhausted, whichever occurs first. Offer open only to legal residents of the 50 US & DC, 18 or older. Void where prohibited by law. Offered by the National Pork Board
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