In Hispanic cultures, it’s not Christmas without pork. The Pork Checkoff has launched “21 Dias de Tradiciones Navideñas" (21 Days of Christmas Traditions) on its Spanish-language Facebook page to help consumers savor an array of flavors during the holidays.
“The holidays are a time to gather with family and friends, and food is a big part of the fun,” said Jose de Jesus, director of multicultural marketing at the Pork Checkoff. “This new promotion offers a fun, engaging way for Hispanic consumers to learn more about other Latin American countries’ pork dishes, customs and traditions.”
As the most consumed protein in the world, pork is a staple in the Hispanic culture. Through Dec. 21, the Pork Checkoff’s 21-day social media promotion will showcase beloved pork dishes and holiday traditions from 21 Hispanic countries, from Brazil to Costa Rica to Mexico.
“Sharing favorite Hispanic pork dishes like tamales and pernil (roasted pork shoulder) with family and friends can also inspire people to try something new and creative,” de Jesus said.
Social Media Helps Share Pork’s Story
During the Facebook promotion, fans will have the opportunity to win a $25 gift card for purchasing pork by commenting on the featured recipe each day. “Hispanics are very active on social media and like to share content,” de Jesus said. “Connecting with them on Facebook is a cost-effective way to keep pork top of mind.”
Fans who comment on posts at facebook.com/PorkMilRazones will be entered into the grand prize drawing - a $550 gift card for a holiday meal with family and friends. The Pork Checkoff will award the grand prize on January 6 for “El Día De Los Reyes Magos" (Three Kings Day), which marks the culmination of the holiday season and is widely celebrated throughout Latin America.
“This promotion is great example of Pork Checkoff dollars going to work for an audience we believe is very important,” de Jesus said. “Our producers work hard to fund these programs, and we strive to deliver programs like this that benefit their business.”
Pork Inspiration Abounds Online
To keep the celebration going the Pork Checkoff is also encouraging its Hispanic online community to share recipes and exchange cooking tips on its Facebook page and find new inspiration at the Pork Checkoff’s Spanish-language website PorkElSabordeMilPlatillos.com.
“Hispanics love pork, and it remains an important part of their cultural heritage,” de Jesus said. “Since the Hispanic community continues to grow rapidly, we’ll continue to focus more Pork Checkoff promotions on this important market segment.”