October Pork Month took on a festive atmosphere this fall, as Nash Finch grocery stores showcased their fifth annual Salute to Pork Producers.
“We’re a Midwest company, and most of our stores are located in rural America,” said Glenn Hedlund, meat merchandising manager with the Minnesota-based Nash Finch Company. “We want to support local communities and America’s pork producers.”
Pork sales and special promotions abounded during the first week of October this year at stores throughout Nebraska, Wisconsin, South Dakota, North Dakota, Iowa, Ohio and Minnesota.
“The Salute to Pork Producers specials were a great way to drive pork sales,” said Hedlund, who noted that Nash Finch debuted this popular promotion in 2009.
The promotions were offered at more than 70 stores under various banners in the Nash Finch family, including Econofoods, Family Fresh Markets, Sunmart and Family Thrift supermarkets. Each store was encouraged to be creative with its pork promotions, Hedlund said.
“Some grilled pork sandwiches while others hosted rib cook-offs or live radio remotes,” Hedlund said. “The goal was to have fun with the Salute to Pork Producers campaign.”
Making the Farm-to-Fork Connection
The Pork Checkoff provides Nash Finch’s stores with mouth-watering food photography, colorful in-store signage, pork-related information for weekly sales fliers and more. Recent Nash Finch promotions have featured Ryan and Lana Reed, pork producers from Ottumwa, Iowa, who were named 2012 Pork Industry Environmental Stewards.
“It’s great to see retailers like the stores in the Nash Finch family support promotions like this that not only feature pork, but tie the producers back to the consumers,” said Melissa Laesch, a national retail marketing manager for the Pork Checkoff.
Hedlund appreciates the resources. “The Pork Checkoff’s support is great,” he said. “The fabulous photography, marketing tools and recipes we use in our promotions and on our website help us promote pork not only during our Salute to Pork Producers, but throughout the year.”