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The Pork Checkoffs PORK Academy Features Full Slate of Producer Seminars at World Pork Expo

May 13, 2013
Contact: Cindy Cunningham
National Pork Board
CCunningham@pork.org
(515) 223-2643

The Pork Checkoff's PORK Academy Features Full
Slate of Producer Seminars at World Pork Expo

Pork producers should make plans now to attend the Pork Checkoff's Producer Opportunity for Revenue and Knowledge (PORK) Academy sessions on Wednesday, June 5, and Thursday, June 6, during the 25thanniversary of World Pork Expo June 5-7 at the Iowa State Fairgrounds, Des Moines.

"PORK Academy offers an outstanding lineup of leading experts who will address issues facing producers today," saysDavid Ray, chair of the Checkoff's Producer and State Services Committee and a pork producer from Edenton, N.C. "These sessions will provide attendees with information to help operate their farms more effectively and to stay current on industry trends and challenges."

The 2013 PORK Academy seminar topics include:

Wednesday, June 5:
      ·         Secure Pork Supply
      ·         Feed Price Update and Feed Efficiency Drivers
      ·         Protect, Prepare and Prevent: Securing Your Farm and Your Reputation
      ·         Export Issues and World Markets

Thursday, June 6:
      ·         Food Safety Analysis
      ·         Swine Influenza
      ·         Reproductive Decision Tree
      ·         Industry Productivity Analysis
      ·         Sow Housing

"Producers won't want to miss the Business Seminar Luncheon, sponsored by the Pork Checkoff, featuring a weather outlook from Elwynn Taylor of Iowa State University and an economic outlook from Steve Meyer of Paragon Economics. The popular and entertaining speakers always draw a packed crowd," Ray adds.

Check Out the Other Checkoff-funded Events
In addition to the PORK Academy seminars, the Pork Checkoff is sponsoring several fun and informational events for producers attending World Pork Expo, including "Everything's Better with Bacon!" event at the Pork Checkoff hospitality tent. Visitors can enjoy pork fellowship, watch live radio interviews, sample bacon treats and grab breakfast daily.

At the Pork Checkoff Booth in the Varied Industries Building, producers can pick up new Pork Quality Assurance® Plus (PQA Plus®) resources, including recordkeeping and safety benchmarking tools and new customizable standard operating procedure (SOP) templates.  "What's New in the Meat Case" will highlight the new pork cut names and success stories from thePork® Be inspired®advertising and promotional campaign.

For more information on PORK Academy and other Pork Checkoff-sponsored events at World Pork Expo, visitwww.pork.org/wpx, or call the Pork Checkoff Service Center at (800) 456-7675.

Pork Academy Schedule
WEDNESDAY, June 5

Secure Pork Supply: Business Continuity for the Pork
Industry
 in a Foreign Animal Disease Outbreak10:15 a.m. - 11:00 a.m.
Varied Industry Building Room C
         James Roth, Iowa State University
In the event of a foreign animal disease (FAD) outbreak in the U.S., maintaining business continuity is critical for food security and animal health/welfare in order to continue providing a safe supply of pork for consumers while focusing on disease control and eradication. A Secure Pork Supply (SPS) plan being developed includes procedures - considered feasible by pork producers, processors, and state and federal agencies - which would enable the safe movement of disease-free animals in FAD-controlled areas to harvest channels or other production sites. FADs to be addressed in the SPS plan include Foot-and-Mouth Disease, Classical Swine Fever, African Swine Fever and Swine Vesicular Disease.

Feed Price Update and Daily Feed Efficiency Drivers
11:15 a.m. - Noon 
Varied Industry Building Room C
         Joel DeRouchey, Kansas State University
Feed ingredient pricing and availability for the summer months will be discussed, as well as improvements in feed efficiency driven by in-barn management and nutrition.

Business Seminar Luncheon Noon - 2:30 p.m.
Varied Industries Building, Upper West Meeting Room
Weather Outlook
         Elwynn Taylor, Iowa State University
Economic Outlook 
         Steve Meyer, Paragon Economics

Protect, Prepare and Prevent: Securing
Your Farm and Your Reputation
1:30 p.m. - 2:15 p.m.
Varied Industry Building Room C
         Tom M. Conley, The Conley Group, Inc.

         Cindy Cunningham, National Pork Board
You'd think high input prices and animal health issues would be enough for pork producers to deal with, but lately some farms have been challenged with hog theft and even crisis situations unimaginable 10 years ago. Learn the importance of protecting your barn sites from theft and find out about Pork Checkoff-funded resources designed to help producers identify on-farm vulnerabilities, prevent potential crisis situations and respond effectively - should a crisis event occur.

Export Issues and World Markets
2:30 p.m. - 3:30 p.m. 

Varied Industry Building Room C
         Becca Hendricks, National Pork Board 
         Paul Sundberg, National Pork Board 
         Laurie Hueneke, National Pork Producers Council 
         Dermot Hayes, Iowa State University
An update on current U.S. export activities and markets; a review of market access and policy issues, including scientific barriers to trade; and a report on the utilization of pork variety meats and byproducts in foreign markets.

THURSDAY, June 6 

Food Safety Analysis
9:15 a.m. - 10:00 a.m.
Varied Industry Building Room C 
         Marcos Rostagno,USDA-ARS Purdue University
Food safety is a complex multifactorial challenge encompassing different issues, as well as perceptions and attitudes. From the simple occurrence of foodborne pathogens to the complicated antimicrobial resistance public health risk, food safety has become a critical component of pork production. This session will discuss pork safety, the farm-to-fork continuum, how producers to consumers are keeping food supplies safe and potential food safety issues in alternative pork production systems.

Swine Influenza
10:15 a.m. - 11:00 a.m. 
Varied Industries Building, Room C

Joseph Connor, Carthage Veterinary Service, Ltd

Reproductive Decision Tree
11:15 a.m. - Noon 
Varied Industry Building Room C
         Don Levis, Levis Worldwide Swine Consultancy
TheNational Swine Production Guideallows producers to address challenges in the breeding barn by using a decision tree to reveal information about the problem and suggest corrective changes in management practices.

Business Seminar Luncheon Noon - 2:30 p.m.
Varied Industries Building, Upper West Meeting Room
Weather Outlook
         Elwynn Taylor, Iowa State University
Economic Outlook 
         Steve Meyer, Paragon Economics

Industry Productivity Analysis
1:30 p.m. - 2:15 p.m. 
Varied Industry Building Room C
         Ken Stalder, Iowa State University
Data collection results from 2005 through 2012 on sow and production traits; changes in production traits over time; industry productivity in 2012; and benchmarking key productive traits.

Sow Housing
2:30 p.m. - 4:00 p.m.

Varied Industry Building Room C
         Harold Gonyou, Prairie Swine Centre

         Don Levis,Levis Worldwide Swine Consultancy
         Ron Bates, Michigan State University
A review of on-farm scenarios demonstrating how decisions will differ to optimize animal care and welfare. Resources will be available to aid in the selection of sow gestation housing.

About the National Pork Board

The National Pork Board has responsibility for Checkoff-funded research, promotion and consumer information projects and for communicating with pork producers and the public. Through a legislative national Pork Checkoff, pork producers invest $0.40 for each $100 value of hogs sold. Importers of pork products contribute a like amount, based on a formula. The Pork Checkoff funds national and state programs in advertising, consumer information, retail and foodservice marketing, export market promotion, production improvement, technology, swine health, pork safety and environmental management. For information on Checkoff-funded programs, pork producers can call the Pork Checkoff Service Center at (800) 456-7675 or check the Internet atwww.pork.org.

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