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Costco Promotion Jump-starts Pork Sales

Costco pork roastThere’s an art to getting the most out of your food budget with meat purchases, and Costco made it easier this year with an unbeatable $4 coupon on boneless pork loin chops and roasts.

“We start with the highest quality pork that’s fresh, never frozen,” says Scott Alleger, the pork buyer for Costco, the second largest retailer in the United States, based on worldwide sales, and the largest warehouse membership club in the United States. “Then we partner with the Pork Checkoff to provide our members with samples, savings and cooking information, so it’s a great combination.”

In January, Costco featured boneless pork loin chops, boneless pork loin roasts and pork recipes in the Costco Connection, which is mailed monthly and also is available for members to pick up at their local Costco warehouse. The Costco Connection, which boasts a circulation of more than 8.6 million, reaches an even broader audience since it’s available online at Costco.com.

The eye-catching magazine feature was supported by weekly in-store pork sampling opportunities, and the results were impressive.

“Our January sales of boneless pork loin chops and roasts were four times our monthly average,” says Alleger, who notes that Costco has 622 total warehouses (including 449 in the United States) and 69.1 million cardholders. “We were also able to work with several of the state pork boards to further drive sales.”

Partnership Grows Stronger Costco pork recipe
This year marked the fourth time that Costco has offered a pork coupon during this time frame, notes Melissa Laesch, national retail marketing manager for the Pork Checkoff.

“This is one of the largest meat promotions in Costco’s history, and it came at a time when demand for pork typically slows down,” says Laesch, who adds that Costco’s coupon redemption rates run well above the average retailer’s coupon redemption rates.

Costco looks forward to partnering with the Pork Checkoff on future pork promotions, Alleger says.

“The professionals at the Pork Checkoff are great to work with. They listen to our ideas and they help us continue to offer exceptional value to our members. Together, we’ve been able to drive sales on pork at times where it’s not normally a feature item.”

 

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