The Pork Checkoff is helping consumers spring into the grilling season and fire up their Easter feast with a fresh take on Easter ham for 2013.
“Turning to the grill offers home cooks an easy and perhaps unexpected way to treat guests this year,” says Pamela Johnson, director of consumer communications for the National Pork Board.
According to recent trend data, 82 percent of North American households own a grill or smoker, and the majority of those individuals use their grills year-round (56 percent). Inspired by those avid grillers, this year’s must-try Easter recipe showcases grilling skills with a far-from-ordinary centerpiece, the Spiced Grilled Ham with Citrus Glaze, which was featured in a media kit that the Pork Checkoff distributed nationwide this spring.
“Grilled ham is a twist on the classic preparation that complements a variety of dishes, like roasted potatoes and asparagus spears, at any celebration or future feast,” says Johnson, who adds that there are a variety of ham recipes from which to choose, whether roasted, grilled or as a leftover ingredient, at PorkBeInspired.com.
“Ham-A-Day” giveaway, Pork Social prove popular
To serve up even more Easter cooking inspiration, the Pork Checkoff brought back its popular “Ham-A-Day” giveaway contest. Visitors who logged onto Facebook.com/PorkBeInspired through March 22 could share how they’ll be enjoying ham this Easter and enter to win. One winner was randomly selected each day and received a coupon for the purchase of one ham.
Pork fans are also encouraged to visit Pork Social, the first-ever social network all about pork. Visitors can receive a $1 coupon towards their next pork purchase just for joining. “The coupon has really caught people’s attention, and we increased Pork Social’s members by 20,000 in the first weeks,” Johnson says.
Pork fans can find mouthwatering recipes, post their favorite pork photos, share cooking tips and more at Pork Social, which also features new ideas to transform ham leftovers into memorable meals. “Pork Social is a one-stop-shop where people can share their love of pork,” Johnson says. “It makes it easier than ever to access all of pork’s social media resources and provides an inspiring two-way dialogue between the National Pork Board and home cooks.”