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National Pork Board to Support Fair Oaks Pig Adventure

March 5, 2012
Contact: Cindy Cunningham
National Pork Board
Ccunningham@pork.org
515-223-2600

                        National Pork Board to Support Fair Oaks Pig Adventure

The National Pork Board has agreed to donate $1 million to the proposed Fair Oaks Pig Adventure Center in Indiana with a second $1 million donation contingent on private fund-raising of $7.6 million.

The board vote occurred at its meeting prior to the start of the National Pork Industry Forum in Denver, March 1-3.

The goal of the project is to allow consumers to see first-hand the way pigs are being raised in a modern barn. The project is to be built as part of the existing Fair Oaks Dairy Education Center on land adjacent to I-65 about an hour from downtown Chicago. Plans call for a working 2,400-head sow farm built to allow visitors to view all aspects of production from an enclosed walkway above, and a separate education center equipped with exhibits and other educational tools.

Estimated total cost of the project is $9.6 million. Belstra Milling, an Indiana pork producer and one of the major supporters of the project, has said it will assume all costs for the working sow barn. Private funds are being sought for the visitor and education features. 

Funds for the National Pork Board's donation will come from the Pork Checkoff. The Checkoff is used for promotion, research and consumer information. Board members stipulated that its donation be used for the education center part of the project, keeping with its mission.

Michael Platt, executive director of the Indiana Pork Producer Association and another major supporter of the project, said future plans call for making the sow barn the focal point of a distance-learning project that would allow students from around the country who have little access to farms to learn about modern food production. Platt said supporters are talking to potential funders of the distance learning effort. The Indiana pork organization has committed $250,000 toward the center.

Platt said construction of the sow barn is scheduled to begin this spring.

The National Pork Board has responsibility for Checkoff-funded research, promotion and consumer information projects and for communicating with pork producers and the public. Through a legislative national Pork Checkoff, pork producers invest $0.40 for each $100 value of hogs sold. Importers of pork products contribute a like amount, based on a formula. The Pork Checkoff funds national and state programs in advertising, consumer information, retail and foodservice marketing, export market promotion, production improvement, technology, swine health, pork safety and environmental management. For information on Checkoff-funded programs, pork producers can call the Pork Checkoff Service Center at (800) 456-PORK or check the Internet at www.pork.org.

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