The National Pork Board is seeking a National Retail Marketing Manager. Responsibilities include: implementing pork marketing strategies within his/her retail accounts that will result in sustained increases of domestic expenditures for pork; the development of National Pork Board retail marketing platforms and programs; serving as the National Pork Board’s representative with national and local retailers, packers, processors and marketing partners. Qualified candidates will focus on positioning and promoting pork products to effectively yield increased prices and volume purchases through value-added marketing activities, increased ad frequency, and knowledge-based initiatives.
Equivalent of a bachelor’s degree in meat science or marketing is desired, but could be waived for significant retail industry experience. Familiarity with retail meat marketing chain from producer to packer to retailer is necessary. Marketing skills, with proven ability to implement comprehensive programs, and knowledge of basic principles of category management in the meat case are required.
A minimum of 5 years experience in retail meat sales, operations, or meat marketing/merchandising is required. This person must be able to competently manage needed activities via computer and other technology vehicles as they will work from a home office. Proficiency with the Microsoft Office Suite and the ability to communicate effectively through written and verbal channels is necessary.
This position requires extensive travel nationally and candidates must have a valid driver’s license and good driving record.
Qualified individuals should forward their cover letter, resume and salary requirements by May 18, 2012 to:
The National Pork Board, an equal opportunity employer, offers an excellent benefits package and exceptional work environment. Check us out online at www.PorkBeInspired.com and
www.pork.org