|
|
 Home > About Us > Strategic Plan
2012 Strategic Plan and Budget
The complete 2012 Strategic Plan and Operating Budget is available for download here.
A condensed 2012 Strategic Plan and Operating Budget follows. The desired outcomes for each critical issue are presented in priority order.
Condensed 2012 Strategic Plan and Operating Budget
| Critical Issue #1 - Operating Freedom. The National Pork Board will protect the rights and ability of U.S. farmers to produce pork in a socially responsible and cost-competitive manner.
|
$12,709,800 |
| Desired Outcome #1 |
Evaluate consumer perception, provide timely
research, and lead discussions throughout the food chain that result in the
adoption of socially responsible best management practices that reflect pork
producers' ethical principles. |
$3,484,600 |
| Desired Outcome #2 |
Work with NPPC and state pork organizations to
increase awareness and understanding, among key target audiences, of the pork
industry's stewardship activities and the value of modern production
practices. A benchmark survey will
measure progress annually. |
$4,381,500 |
| Desired Outcome #3 |
Work with NPPC and state pork organizations to
provide pork producers with the tools to assist them in the development of a
favorable business climate within their local communities. |
$2,360,200 |
| Desired Outcome #4 |
Manage issues to minimize current and emerging threats that endanger consumer demand and/or producer/productivity. |
$2,483,500 |
Critical Issue #2 - Enhanced Demand. The National Pork Board will refresh and reposition pork's image to increase domestic and international consumer demand. |
$34,845,600
|
| Desired Outcome #1 |
A 10 percent increase in real per capita
domestic consumer expenditures for pork, using a 2009 baseline, by the end of
2014. |
$22,251,600 |
| Desired Outcome #2 |
Increase consumer awareness of how to cook pork
in a way that results in a juicy, tender and flavorful eating experience as
measured by a 10 percent improvement in a national market survey between 2009
and 2014. |
$1,165,000 |
| Desired Outcome #3 |
U.S. annual eatings per capita of fresh pork will
be 10 percent higher in 2014 than in 2009 as measured by the NPD Group's
National Eating Trends data. |
$4,309,000 |
| Desired Outcome #4 |
The
U.S. share of global exports of pork (currently 31.5 percent) will increase
annually between 2009 and 2014 to 37 percent. |
$7,020,000 |
| Desired Outcome #5 |
Over the next five years, the board will
continuously evaluate and prioritize domestic and international market
opportunities based on their potential for enhancing pork producer
profitability and mitigating market risk. |
$100,000 |
Critical Issue #3 - Competitive Global Advantage. The National Pork Board will pursue strategies to enable U.S. pork producers to remain highly competitive, long term, on a global basis.
|
$5,152,300
|
| Desired Outcome #1 |
Facilitate and fund research that can be used to
address technical barriers in expanding domestic and foreign markets. |
$3,643,000 |
| Desired Outcome #2 |
Provide research and information to improve
lifetime sow productivity 10% by 2014 |
$1,050,000 |
| Desired Outcome #3 |
Help develop the current and next generation of
swine employees, managers and scientists. |
$459,300 |
|
|